10 creative campaigns to know about today
AdAge | July 7, 2026
By Tim Nudd
In today’s creative news, National Geographic centers its iconic yellow frame in new ads, Melanoma Canada flips the tanning reflector into a sun safety tool, and Old Spice unveils the new “Smell Goes a Long Way” campaign in the U.K.
Bubba Burger brings back its Yeti character for backyard grilling season
Bubba Burger is firing up grilling season with a new chapter of its “You Bubba Believe It” platform from Familiar Creatures, created in partnership with Spang TV and directed by Dustin Artz. The social-first campaign brings back the brand’s larger-than-life Yeti character to celebrate the quirky traditions and personalities that define backyard barbecues. Running across social video and digital media, the work builds on last year’s campaign while expanding the platform with new seasonal stories.
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