Among today’s creative highlights, Axe unveils its latest zany spot from LOLA MullenLowe; McDonald’s U.K. launches “Side Missions” to totally gamifying the brand experience; and Callen promotes Supercell’s mo.co game by blending live stunts, miniature destruction and gaming absurdity.
Chesapeake Bank
To celebrate its 125th anniversary, Chesapeake Bank and creative agency Familiar Creatures launched “125 Years of The Chesapeake Way,” a charming campaign that doubles down on the brand’s unapologetically personal tone. Building on last year’s “Office”-esque debut platform, the centerpiece is a 1:45 hero film shot documentary-style on a duck boat touring small-town Virginia—starring real employees, locals and even the boat’s owner. Cut into TV and digital spots, the work leans into humor, heart and authentic regional quirks, from social carousels about crochet hobbies to cheeky crab cake stunts (including a record-breaking 400-pound crab cake unveiled at a Richmond Flying Squirrels game). The campaign spans broadcast, OTT, digital, social, print and radio, cementing Chesapeake’s century-plus legacy with warmth and wit.
