14 creative campaigns to know about today

AdAge | January 6, 2026

By Tim Nudd

In today’s creative news, Duke’s Mayo rains down from the sky, Wealthsimple interviews people to get a handle on the future, and Jim Beam commiserates with those who have a lemon of a fantasy football team.

Duke's Mayo

Familiar Creatures is making the national availability of Duke’s Mayo known with a campaign that quite literally makes mayonnaise rain from the sky. In a 30-second spot, a fleet of yellow planes drops parachuting jars of mayo as a young cyclist declares their arrival. Duke’s recreated this moment in real life at the 2026 Duke’s Mayo Bowl championship game on Friday, where it both debuted the ad and parachuted plush Duke’s Mayo jars from the sky into the crowd. 

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