In today’s creative news, Denny’s Canada goes full bowl with a new menu item; M&C Saatchi and Peel team up for a Visit Iceland mockumentary; and Michel Gondry directs the latest Xbox ad.
Mercy University
The university celebrates its 75th anniversary with “Every Moment Matters,” a brand campaign from Richmond-based agency Familiar Creatures that highlights how Mercy supports students through every stage of their journey. Rather than focusing on glossy outcomes, the campaign zeroes in on the authentic, everyday experiences that define college life—from late-night study sessions and moments of confusion to breakthrough connections with professors and peers. The cinematic, slow-paced spots (one below, another here) invite reflection on the small but powerful moments that build toward success, while spotlighting Mercy’s inclusive, community-driven spirit. The ads launch this month across TV and social.
