9 creative campaigns to know about today

Today’s picks include new spots from Tinder and Crunch Fitness and a new brand platform from Zocdoc

 

Ad Age | January 3, 2025

 

 

Among today’s creative highlights, Bumble announces a new influencer partnership; Tinder and Crunch Fitness both unveil new executions in existing campaigns; and Zocdoc breaks a comic campaign about finding doctors during comically desperate health situations.

 
 

Crunch Fitness

The fitness chain continues its “Feel Good, Not Bad” campaign, which launched a year ago, with new executions from agency Familiar Creatures. The lighthearted spots again show the simple, binary benefits of joining the gym. 

 

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Crunch Fitness Goes Gooder, Badder & Funnier with “Feel Good, Not Bad” Campaign
Crunch Fitness Goes Gooder, Badder & Funnier with “Feel Good, Not Bad” Campaign