Agency Brief—Dropbox hires social AOR, MLS appoints media agency

AdAge | April 10, 2026

by Ewan Larkin

 

Happy Friday, and welcome back to Agency Brief. This week, we’ve got the exclusive on two interesting agency appointments, and we break down Acadia’s new recruitment offering for clients.

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Quote of the week

“It’s one of the hardest things we work on because we can’t be disingenuous. You can’t rely on constructs, hacks and shortcuts to be truthful and soulful. You have to really go for the heart—and at the same time not be smarmy.”—Justin Bajan, co-founder of indie agency Familiar Creatures, on working with Mercy University.

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