Agency news you need to know this week

Pabst Brewing Co., the company that makes Pabst Blue Ribbon, has hired independent agency Familiar Creatures to launch its newest product, a light beer called Pabst Light, in April.  

Familiar Creatures, which won the business following a competitive review, will serve as the beer brand’s agency of record and manage strategy, creative and social. The shop also works with clients such as Crunch Fitness and Duke's Mayo.