BUBBA burger fires up summer with next chapter of ‘You BUBBA Believe It’

By Roastbrief

With grilling season in full swing, BUBBA burger is launching the next installment of its award-winning “You BUBBA Believe It” platform from creative agency partner, Familiar Creatures. Created in partnership with Spang TV with Familiar Creatures Co-Founder Dustin Artz directing, the new social campaign brings the brand’s signature larger-than-life humor to backyard barbecue culture, celebrating the unbelievable moments, personalities and traditions that come with summer grilling.

Building on the success of the original campaign, the new work extends the platform across a series of social-first videos and digitial media (display) designed to entertain grillmasters and burger lovers alike while reinforcing what makes BUBBA burger a staple of backyard gatherings. Familiar Creatures co-founder and creatives are available to discuss evolving a successful creative platform, developing social content that drives engagement, and how brands can authentically tap into seasonal moments without feeling predictable.

“When a campaign connects with consumers, the goal isn’t to recreate it, it’s to keep evolving it,” said Jamie Sakin, VP of Business Development, BUBBA Foods. “The response to ‘You BUBBA Believe It’ showed us we had a platform that could extend beyond the launch moment, and Familiar Creatures has continued to find new ways to bring that idea – and the Yeti –  to life without losing what made it successful in the first place. This next chapter captures the fun, personality and energy of grilling season while reinforcing why BUBBA burger has been a backyard favorite for generations.”

“We love partnering with BUBBA burger because they embrace bold, unexpected work like “You BUBBA Believe it,” said Dustin Artz, Co-founder, Familiar Creatures. “This latest round of work allowed us to bring back our unbelievable Yeti character in a social-first way that feels timed right for summer.”