Creatives Invent Brand Halloween Costumes You Won't Find in Stores

ADWEEK asked creatives to conjure their own branded Halloween costumes

Adweek | October 29, 2024

 

 

By T.L. Stanley

 

If you had planned to dress up as a Chipotle “Boorito” for Halloween, here’s the bad news: it’s sold out on costume retailer Spirit’s website and scarce or nonexistent at its stores around the country.

For those who can’t get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies “chicken” or “veggie,” there’s still the option to be the fast-food chain’s to-go bag, fork, water cup, or napkin.

Chipotle grabbed headlines when it recently launched its first costume collection with Spirit. Branded Halloween costumes are becoming a spooky season tradition, with other new additions this year from Butterfinger, Cinnabon, and Auntie Anne’s, to name a few.

To contrast this annual practice of logo slapping, ADWEEK asked creatives in the advertising industry to come up with their own ideas for a branded costume. Those who took the bait were all about starting a conversation, a key component of any spooky season gathering.

Surprisingly, there are no ghouls or monsters in the mix, but there is a nightmarish creature that looks like a deranged cube of raw meat with googly eyes and human extremities.

Check out the imaginative work below (All words are the creatives’ own).

 

Brand: Chomps
Costume: Chompy
Architects: the creative team at Familiar Creatures

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