Duke's Duo Has a Mayoverlous Time
Shots | August 30, 2024
By Carol Cooper
Created by for Duke’s by the brand's AOR, Familiar Creatures, the Welcome to Duke’s Country campaign includes a spot that follows the larks of the merry mayo men with an evangelical zeal for their sandwich filling.
Directed by Brother (Adam) Willis, through Friends & Family, the ad sees two work colleagues bond one lunchtime over their shared love of the mayo.
The excitable twosome then break free of the office to embark on adventures in Duke’s Country, a place where passionate fans of the creamy sauce can let their Duke’s flag fly.
The multi-platform campaign also includes antics at the annual college football game, The Duke’s Mayo Classic, which will be broadcast on ABC’s Saturday Night Football.
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