Familiar Creatures

Monday Stir


Adweek | January 9, 2023


By Kyle O'Brien

Duke’s mayonnaise may not be the world’s biggest mayo brand, but it has many devotees, and the latest campaign for the condiment from Richmond agency Familiar Creatures shows the creamy mayo taking on the big brands. Taking inspiration from pro wrestling and stop motion, the agency worked with House Special to bring the drama front and center in stop motion animation. The mayo and food characters were created by hand and captured frame by frame, with a stylistic nod to MTV’s 1990s show Celebrity Deathmatch.


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