Richmond's Creative Community Critiques Super Bowl Ads Their Peers Had a Hand In

Richmond Bizsense | February 16, 2024

 

 

By Jonathan Spiers

 

If you tuned in to the Super Bowl and saw some of this year’s crop of ads, chances are you saw some with Richmond fingerprints on them.

Roughly a third of this year’s Super Bowl ads involved one or more alums of the VCU Brandcenter, which counted 27 alums on the production credits for 20 spots that aired during, before or after the big game.

On Thursday, a gathering of their Richmond-based peers converged on BES Studios near Rocketts Landing to review and critique a sampling of Sunday’s ads in this year’s Ad Bowl, put on by the Advertising Club of Richmond.

Panelists for the annual event included Justin Bajan, co-founder of Familiar Creatures...

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