The Bubba Burger Yeti Returns—and This Time, He's Grillin'

Chill creature digs summer cookouts.

Muse By Clio | July 7, 2026

by David Gianatasio

If your security camera captures footage of a yeti at the backyard grill, never fear. It’s probably just a commercial.

And so it goes for Bubba Burger, which casts its not-so-abominable snowman in silly spots from the aptly named Familiar Creatures.

Dude’s mission is to “widen awareness” of the frozen fare to include more shoppers who haven’t tried the freezer patties, agency co-founder Dustin Artz tells Muse.

“By focusing on the summer grilling season we’re meeting them where they are,” he says. “And knowing these will only live on social, we needed to create thumb-stopping content that will get their attention and break up their feed. Using humor works with the playful name and spirit of the brand and is a smarter way to talk about product attributes.”

“It was shot in summer in Richmond, Va. Nearly 100 degrees. By a grill. That’s a lot for a hairy yeti,” Artz recalls.

“It took 4 hours to get the actor into costume and makeup. The yeti wore a cooling suit underneath and had to frequently hang out in a garage to keep cool.”

“To top it off, a storm blew in, ending the day early. Agency, client, cast and crew frantically wrapped the set in the pouring rain. It was a great team effort all around!”

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