Familiar Creatures

The Pitch: Advertising and marketing news for 1.10.23


Richmond BizSense | January 10, 2023


By Jonathan Spiers

Familiar Creatures produced a new campaign for Duke’s Mayo. Called “Mayo Mania,” the campaign debuted during the 2022 Duke’s Mayo Bowl on Dec. 30. The pro wrestling-themed campaign involved TV, online and social and featured animation by HouseSpecial in Portland, Oregon. The 30-second spots also aired during the Gator Bowl the same day.


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