The Pitch: Advertising and marketing news for 1.14.25
Richmond Bizsense | January 14, 2025
By Jonathan Spiers
Familiar Creatures helped promote this year’s Duke’s Mayo Bowl, enlisting hip-hop artist Flavor Flav as the secret celebrity who was revealed to be in client Duke’s Mayo‘s Tubby mascot costume and performed the annual “mayo dump” on the football game’s winning coach. The publicity stunt gained exposure from multiple media outlets.
Familiar Creatures released new work for Crunch Fitness’s “Feel Good, Not Bad” campaign. The 30-second spot was directed by Hey Mama and produced locally by Spang with sound by Overcoast. A 30-second spot, also produced by Spang, was released for Japan-based photo sharing app Family Album. The agency also hired Sophie Durand as a brand associate and added VCU student Ryen Harris as art direction intern.
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