The Pitch: Advertising and marketing news for 6.11.24
Richmond Bizsense | June 11, 2024
By Jonathan Spiers
Familiar Creatures was named creative agency of record for Chesapeake Bank. Work will include brand strategy and positioning. The agency developed a brand platform for Hampden-Sydney College. The brand centers on the phrase “That’s old school” and included sound from D.C.-based Cleod9 Music.
Familiar Creatures also released work for Crunch Fitness under its “Feel Good. Not Bad” brand platform, which according to the agency led to the strongest first quarter in the fitness chain’s 35-year history. A 30-second spot called “Stuck” also involved Overcoast, Madbox and Los Angeles-based Community Films.
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