The Pitch: Advertising and marketing news for 6.16.26

Richmond BizSense | June 16, 2026

by Jackie DiBartolomeo

Familiar Creatures worked on an April Fool’s Day prank campaign for Crunch Fitness. Called “Crunch Muscle Mist,” the campaign included an ad that dropped April 1 and featured Crunch CMO Chad Waetzig appearing on the Breaking & Entering podcast using what was said to be the world’s first protein-infused vape.

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