Familiar Creatures

Crunch Fitness
"Leave Your Worries Behind"

Getting a languishing world back in the gym.


America is surviving,
not thriving.


These days it’s harder to find the motivation to do anything: cook, fold laundry, and especially exercise.

We needed a way to visualize how people are feeling without being too depressing. And we needed a way to make a gym ad without making an ad that looks like it's for a gym. Because we weren't just competing with other gym ads; we were competing with dozens of home fitness brands and the onslaught of "return to normal" ads.

Our insight? All you need to do is get through the door, and Crunch will take care of the rest. Just get here. We'll get you there.



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