Familiar Creatures

Crunch Fitness

More bad, even more good.


Watching Feels Good.


A few months back we introduced the world to Crunch Fitness’ new brand platform, Feel Good. Not Bad. This platform led to the strongest Q1 Crunch’s 35-year history.

That feels good. 

Despite these amazing results, there’s still a lot of bad out there, which means we had work to do. So we got to work with our friends Ben and Dave at Community Films, Overcoast, and Madbox to carefully examine how getting a workout at Crunch compares to feeling stuck.

Spoiler: feeling stuck feels bad.