Familiar Creatures

"Mayo Bowl"

Adding some Twang to America's only mayo-based bowl.


Getting saucy at the
Duke's Mayo Bowl.


When college football bowl season rolls around each December, it’s usually met with a wash of uninteresting sponsors and uninteresting games. Duke’s wanted to make sure that the Mayo Bowl stood out from the pack.

We were psyched to play a part alongside the Duke’s brand and the Charlotte Sports Foundation. Helping create in-game activations including mayo-themed trivia, crowd-sourced "mayo-fies" (selfies with mayo), a limited edition Duke’s jar and a fun radio spot that said “mayo” and “football” a record number of times on the airwaves (we're pretty sure).

Check out what we did in video form.



We think the editor at The Athletic summed it up best: