Familiar Creatures

Mercy College
"Transfer"

Reaching an underrepresented audience.

 

Not everyone who shows up on campus each fall is a bright-eyed and bushy-tailed 18-year old—especially not at Mercy College, a school that opens its doors to anyone, regardless of where they are in their education.

So we wrote and shot a commercial that captured the journey of transfer students—a long ignored audience in college recruiting.